What is International PR Executives Club 'PRofessional'?
An International PR Executives Club - is an inter-regional public organization, which is aimed to consolidate the professionals in Public Relations field. Club is created on initiative of PR-executives, working for the major Russian companies and the representations of the foreign companies.
Why the Club is entitled 'International'?
One of the most important direction of the Club' activities is to set up and improve the business connections with the largest international PR associations. The Club plans to integrate into the world-wide PR-community and to enrich its evolution with the Russian experience.
For what purpose 'PRofessional' was created?
An International PR Executives Club was created to provide the equal participation in the PR-industry evolution and alternative influence over the basic processes in this field.
Why the Club was formed as inter-regional public organization?
This status applied equalizes the possibilities of Club members and thus arranges the necessary parity in the collegial decision making. Besides, Club intends to open one by one the new departments over Russian regions to involve the maximum amount of capable and active PR-executives.
What is the difference between the Club and other PR associations?
Club aims to create a professional community of PR- executives, to improve the qualification of the PR-specialists without diverting them from work. We are some kind of trade union, ready to protect the interests of its members and to assist their professional growth.
Who can become a member of the Club?
An employee of commercial, state and public structures, managing or working in the PR field, and also the public organizations, those who share the goals and aims of the Club, corresponds to its Statute, and participate directly in the Club's work.
What are the levels of the membership in the Club?
- Private - for PR specialists.
- Privileged - for PR-departments heads.
- Honorary - for the Honorary Founders of the Club.
- Partner's - for commercial organizations, supporting the Club.
- Affiliated - for supervisors an consultants from PR organizations and agencies.
What is the mission of the Club?
It is in collaboration of the specialists in PR-field, working in state, public and commercial organizations; in promotion of the service market evolution; in improvement the ethical norms in the public communication sphere, and in compilation and introduction of the unified standards and principles via the perfection of the legal base, regulating the activities in the public communication sphere.
What are the objects of the Club?
Club arranges and provides the seminars in Russia and abroad, conferences, symposia and meetings on the questions of probation works, experience exchange,
qualification improvement -- in the sphere of public relations;
arranges and conducts practice training courses, seminars and lectures in PR field;
arrangement and conduction of conferences and congresses to discuss the main directions of improvement and problems of PR-industry. It also conducts the researches on problems in PR-industry, participate in realization of city, regional, and federal programs via the system of grants;
supports the profiling faculties and departments of Russian higher educational institutions; supports its members to improve their professionalism, to accumulate practical experience and to keep the ethic standards in the PR sphere;
provides and realizes educational programs in the PR field for the Club members and public, state and commercial structures;
assists in protection of the PR-managers' interests given the conflict with the employer; provides legal support, consults and furthers in the employment questions.
How the Club's trade mark is positioned?
It is considered that the IPREC membership is to become a certificate of professionalism and belonging to PR-specialists community, those actively use their knowledge and worldwide-accumulated resources.
Who provides the financial support for the Club activity?
Financial support of the Club is provided via membership dues and sponsorship of the partner organizations.
Trustee Council
- N. Chernysheva - Department of the Internal Affairs of the President's Administration, Chief
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- D.Degtyaryenko - IAB "Media News", General Director
- L.Shamigin - "Komsomolskaya Pravda" newspaper, Executive Director
- Guy G. Khanov - Ph. D., Instructor at the Moscow State University
- Tatyana Igumenova - Executive Director Ph.psychology, Instructor at the Moscow State University
What is the Reference Book 'Who is who in PR-field of Russia'?
Unlike the other existing databases of PR, the main part of the Reference consists of PR-specialist's profiles with notes of respondents' professional education and practical experience. It is provided to publish both electronic and printed issues of the Reference. The printed one is to be published once per six months.
The issue is aimed for potential employers, personnel agencies, and PR-organizations those are interested in the high-quality PR-specialists selection. Besides the profiles, the Reference will contain the independent PR-agencies ratings, analysis of the PR activities of companies and organizations, advanced descriptions of the best PR-projects and the news of IPREC.
What is the 'PRofessional' competition?
The competition is conducted within a annual Club conference and is aimed to reveal the best PR-projects, realized by the Russian companies and foreign representations during the year. A distinct nomination is reserved for the year's best PR-manager. The projects of the production companies participate in this competition.
Is the Club collaborating with the others PR-communities?
The Club improvement and the solution of his tasks is possible only by collaborating with the active and successful PR-communities.
What is the Club's everyday work?
The archive of PR-resources is refreshed daily; Club is monitoring the articles on Public Relations in the periodic press and Internet, supplementing databases of PR-specialists resumes and vacancies, prepares the present projects. Club works for involving the new Club members and consultants.
What advances does the Club offer to his members?
- Participation in business improvement programs
The Club members together apply and direct the Club's efforts in PR-sphere, provide the opportunity to use the special programs in this field. All the programs provide for the distinct Club members opportunities to expand their business activities.
- Professional growth support
The Club collaborates with the teachers of Russian and international high educational institutions those are engaged with preparation of the PR-specialists, and aims to create the conditions for including in these institutions curriculums the presentations of PR activities of the companies represented in the Club. Club creates the united database on PR vacancies and PR specialists.
- Using the Club's quality symbol
The Club is engaged with promotion of its logo among the potential partners, state and public organizations, Russian and international PR communities as the quality symbol, which warrants that Club members and represented companies keep the highest ethic and professional PR standards, as well as the symbol of the special contribution in consolidation of PR as the profession.
- Independent researches
The Club members on behalf of the represented companies bring in the offerings and monitor the researching activities on PR-field condition and its improvement.
- Consulting support
The Club provides the consulting and information services to the Club members and the companies, represented by them, on the PR activities professional improvement.
- Mass Media support
The Club provides publishing materials, covering activities of the Club itself, its members, and represented companies. The Club members have the possibility of personal access to the Club website.
- Office services
The Club provides its members with possibility of equipped office use.
The members of the Club regional representations, and representative PR missions, visiting arrangements of the Club are provided with administrative support.
