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Members of the public inter-regional organization of PR-executives 'International PR Executives Club' (further - the Club), should consider as their duty keeping the high norms of professional and ethic behaviour when dealing with mass-media, business partners and office employees. This is unconditional demand to all the Club members.
- 1. The International PR Executives Club members duties
Each member of the Club takes the following duties:
- 1.1 During their professional activities the Club members should do everything possible to achieve business goals of the companies represented by them.
- 1.2. The Club member should not represent the interests of any company beside represented by him in the Club.
- 1.3. The Club member pledges not to undertake any activities those are considered as the exerting the illegal influence over the Government organs, judicial organs, mass media and the companies competing with that represented by him in the Club.
- 1.4. The Club member pledges neither to offer nor to pay the rewards for providing the interests of his represented company and also not to encourage the PR-provider to offer or pay the rewards to the State or public organization representatives.
- 1.5. Dealing with public, mass media and PR-providers the Club members should state the facts exactly and honestly. To determine the real situation and to keep the professional honour, false or delusive information must be specified and corrected immediately, and the information sources and the names of arrangers must not be concealed.
- 2. Behaviour in respect of colleagues
The Club Members pledge to keep the following norms of behaviour in respect of colleagues:
- 2.1. To keep high standards of exactness and veracity of information, to refrain from imprudent statements and unjustified comparisons, and to cite the source using the acquired ideas and formulations.
- 2.2. Not to offer the PR providers, servicing the represented company to conduct activities capable of harming the competing company reputation, its trade marks and production, and also to realize his own professional PR-tasks to the provider working for the competing company.
- 2.3. To refrain from the premeditated damage the professional reputation of the other Club members.
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