The International PR-Executives Club 'PRofessional' keeps on gathering granted information on PR-managers to compile the reference book 'Who is who in PR-field of Russia'.

Unlike the existing databases on PR, the main section of the reference consists of profiles on PR-specialists, incl. their professional education and practical experience.

There is to be both printed and electronic versions of the reference. The printed version is issued once per six months. The electronic version is set on the web-site of the Club.

The issue is aimed on the potential employers, personnel agencies and PR-organizations, interested to acquire well-trained PR-specialists.

The International PR-Executives Club 'PRofessional' is a public organization, created on initiative of PR-managers of Russian and foreign companies, that aims to form the professional PR community and to popularize this profession. The Club provides a series of possibilities to improve the professional level: seminars, training courses, Internet PR-resources access, modern PR literature library, lectures of the leading Russian and foreign specialists and professionals, an also contacts with public opinion leaders.

According to executive direction's opinion, publishing the reference book 'Who is who in PR-field of Russia' would allow to construct the clear image of PR-market, to understand their needs in education and expanding the professional practice.

The questionnaire

Andrey Abadjidi Social-Demographic Info: Date of Birth: 20.06.1975 Marital Status: Single Education: Higher Address: Moscow, Menshinsky str. 25/73 Tel: 180 58 26 (home), 8-903 781 00 00 (mob.) OBJECTIVE Seeking position of PR & Advertising / Marketing Manager EDUCATION: 1998-2000 People's Friendship University of Russia, Postgraduate studies, Master of Arts in Philology 1993-1998 People's Friendship University of Russia, Linguistic department, Bachelor of Arts in Philology (Diploma with high Honors) 1998 Advertising and PR courses at the college of Ministry of Foreign Affairs 1994-1996 German language courses at Goethe Institute in Moscow PROFESSIONAL EXPERIENCE: 03.1999-present time Hotel Baltschug Kempinski Moscow, PR & Advertising Manager Brand positioning Development and implementation of effective PR and advertising strategy to meet goals and objectives of the company Planning annual marketing budget Elaboration and support of the local web site Organization and guidance of special events, high budget projects supervision Market research conducting, media buying Creating marketing communication materials, including quarterly glossy magazine (3 editions: in Russian, English, German) Organization and participation in the exhibitions, press trips coordination Cooperation with the leading publishing houses and TV companies 06.1998-03.1999 Moscow representation of "Adidas" in CIS and Baltic States, PR & Advertising Manager Advertising activities: media planning, media buying, budget planning, launching sales campaigns, outdoor advertising. PR activities: preparing and holding press conferences, special events, presentations, promotion activities, exhibitions; own publications. Assisting Marketing Director in all kind of marketing activities: market research, contracts preparation, sponsorship agreements. 1998 Imageland Public Relations" Agency, Client Service Assistant Press-releases composing, preparation of press-conferences for the companies Vesso- Link, Ingosstrach, press monitoring Coordination of the Information Center of the World Youth Games SKILLS English - fluent German - fluent Windows, Word, Excel, Power Point, Internet Driving license

Aranovich Oleg Social-Demographic Information Date of Birth:10/01/ 1978 Marital Status: Not married Education: High education and post graduating school Graduated from: Nishny Novgorod State University, the faculty of journalism post graduating school - the sociology of managment Work Experience: the head of public relations departments in the company, which called ALIDI (www.alidi.ru) Foreign Languages:english Training Courses, Seminars Different PR-seminars Business Info: Company Name: ALIDI Additional data: I have rich and successful experience political PR a local level, the master's thesis is devoted to a theme of coordination of communication streams of the modern organization. Professional Info: Are you interested in PR-career? Yes Are you interested to improve your qualification? Yes

Mikhail Alexeev Business Info: Company: 'Mercedes Benz' Office: Marketing and Corporative Communication department head. Social-Demographic Info: Date of Birth: 21.05.70 Marital Status: Married Education: Higher Educational Institutions: 1985 - 1989 Moscow Electromechanical Technical Secondary School by Moscow City Executive Committee. Secondary Special Education. Electrician Mechanic. 1989 - 1995 Moscow Institute of Energy. Higher Technical Education. Engineer. 1992 - 1993 Moscow School of Economics. Secondary Special Education. Economist Accountant. Work Experience: 1999 - 2000 'MaxLevel, ltd.' company. Marketing and Advertising Department Head. Advertisement allocation specifics differed from that of the previous place of work only with its activities direction. ('Lux' sanitary engineering, kitchens, 'B&O' and 'Loewe' audio and video equipment, boiler-house equipment, swimming-pools). Conducted joint actions with Ideal Standard - new advertising brend promotion. Arranged designers competitions. Worked with Designers Unions. Allocated advertisement on TV, created adverts from idea to allocation. Outdoor advertisement both in Moscow and in Province. Whole advertisement campaings on new trade trends promotion. Conducted marketing researches, and planning in line with mediaplanning, budget compiling. Department personnel management. 1997 - 1999 'VympelCom' joint-stock company ('BeeLine'). Leading Specialist (department head deputy) in the Advertisiment department. Five employees were directly submitted to him. Produced and allocated advertising models in Press: 'Kommersant', 'Segodnya', 'Itogi', 'Dengi', 'Vlast', 'Salon AV', 'Playboy', 'Cosmopolitan', 'Afisha' and others. Collaborated with publishing houses both directly and via such agencies as 'Prior', 'Pioneer' and others. Prepared and conducted PR-actions, published articles in press, Worked with famous PR-agencies - 'ImageLand', 'Moskovskie Novosti/Moscow News'. Sponsored entertainment or show-biz arrangements ('Russkaya Formula' on Russkoye Radio). Complete, starting with a creative idea, and address programm preparation, allocation and monitoring of outdoor advertisement ('Tikhaya Gavan', 'APR City', 'Rosvero', 'BigBoard', 'Almas RI', 'Wall', 'Simon'). Allocation in the province. Prepared scenarios, produced and allocated audio adverts on the radio (almost all of FM-stations, 'Mayak', 'Rossiya'). Arranged and conducted exhibitions and seminars (ExpoService, Elga). Preliminary and posterior arrangement of printed materials of any kind, business souvenirs, exclusive gifts ('NFQ', 'Krasnyi Proletariy', 'Typographia 1', 'Alvian', 'LBL'). Arrangement, design, adaptation, monitoring and allocation of advertisement and information in Internet ('BS-Graphics', 'Data-Force'). Produced visual images, positioned trademarks and companies slogans, worked out and performed creative ideas (Agey Tomesh, Pioneer, NFQ, TypoGraphicDesign). Marketing researches, focus group creation, mediaplanning, collaboration with transnational marketing researching companies (Geloppa, ComCon2). Created advertising campaigns, budget planning for advertising campaigns. 1995 - 1997 'IMA-press' publishing house. Advertising and Marketing department chief. (Full range of advertising services). 1993 - 1995. 'Alliance 3+' advertising agency. Chief accountant. Foreign Languages: English Recommendations: A.V. Manin. 'VympelCom' Marketing Director. Phone: 743-0202. Computer Skills: PC - user, Mac-user As a fine user deal both with PC and Mac (word processors, electronic tables, databases, image processing, communication programs, special programs). Interest and Hobbies: New technologies, computer, fine arts and music, travelling, psychology. Driving. 'C' class driving license. Liable for call-up, Reservist Lieutenant. Vigorous, communicable, quickly learn everything new, organizing abilities.

Astrova Olga Vladislavovna Business Info: Company Bank 'Avangard' Office Head of Press-Service Field of activity Banks and Finances Social-Demographic Info: Date of Birth: 02.06.65 Marital Status: Married Education: Higher Educational Institutions: Graduated from: 1991 Moscow State Linguistic Institute of M. Tores 1996 Post-Graduate Study at Sociology Institute of Russian Science Academy, "Economic Sociology" 1998-2000 seminars on crisis management by PR means; reputation management. Additional education 1998 English language courses, Institute of finances and bank technology of MENATEP bank. Speciality: Foreign Languages Work Experience: Production of corporative and bank PR conceptions. Realization and analysis of PR-campaigns sufficiency. System of information connection with Mass Media arrangement. Crisis situations management by PR-means. Private contacts with Mass Media representatives. Speech-writing. An experience of working as the press-secretary of the Head of Company. Company's internal PR. Arrangement and realization of conceptions within the corporation published issues. Preparation of analytic materials on different direction of PR activity, incl. those for internal use Compiling the year accounts, business plans, presentation matters, analytic references on improvement and adjusting the information situation. Wielding the methods and technologies of sociological and marketing researches. I have the published works on economical sociology, crisis management by PR-means. Office duties: PR-activities' conceptions compiling, press-service management, relations with Mass Media, Mass Media monitoring, speech-writing, year accounts and other representative matters arrangement, press-secretary functions. Foreign Languages: French; English - read using a dictionary Courses, Seminars: 1999 'Crisis management by PR-means' training course 1998 English language courses in the Financial and Bank Technologies Institute of MENATEP bank. Professional Achievements: 1999 The Special Diploma of National Public Relations Award 'The Silver Bowman' for producing and performing a PR-project of celebrating 60th anniversary of VSHV-VDNH-VVC in 1999 2000 Web-site of 'Avangard' Bank took 2nd place in rating of 20 best Web-Sites of Major Russian Banks (Newspaper 'Izvestia', 27.04.2000). Work Experience: 1999 Whole-Russian Exhibition Centre, Head of the Information Department of Advertising and PR Office. 1998 International Centre of Financial and Economic Improvement, manager of innovation projects; consulting company 'Image-Contact', Bank PR expert. 1997-1998 MENATEP Bank, leading specialist of Department of connections with Mass Media (Press-Service) of Public Relation Office. 1995-1997 Union of business associations and organizations 'Round Table of Russian Business' ('KSBR'), expert of the PR-group. 1993-1995 Russian Science Academy Institute of Sociology, science worker. 1986-1993 World Economics and International Relations Additional Info: Have you ever participated in PR professional conferences? 1999 Theme: Reputation management Organized by: 'Imageland' 1999 Theme: Banks' relations with Mass Media Organized by: 'Imageland' Have you your own publications, scientific works, monographs? On economic sociology (scientific magazine) On crisis PR ('So-obscheniye' magazine #10, 2000)

Andrey N. Bader Business Info: Company Name: 'Procter & Gamble' Office: Head of PR Department Social-Demographic Information: Date/Place of Birth: 24.01.1963 Marital Status: Married Education: Higher Graduated from: 1985 Moscow State University major: Orientalist 1990 Master of Science (Institute of Orientalism) Professional Info: Are you interested in PR-career? Yes Are you interested to improve your qualification? Yes Have you participated in PR professional conferences? Several conferences in Russia and Europe Your professional experience (please attach resume and photo) Have you been interviewed by Mass Media Yes Have you your own copyrighted publications, scientific works, monographs. Yes

Maria S. BOR-RAMENSKAYA Business Info: Company Name: NP 'NDC' Company Office: Department of information and social communications, leading specialist Social-Demographic Information: Date of Birth: 9.07.1972 Education: Higher Graduated from: 1998-1999 Second Higher education in PR and marketing field - Moscow State University, Faculty of Journalism 1992-1997 St.Petersburg State University, economic faculty 1979-1989 Secondary School 57 with advanced course of English, Moscow. Work Experience: 1997 to present Department of Information and Public Relations of 'NDC', leading specialist 1996-1997 DNL - commercial section manager (PR arrangements to create and maintain the client network). 1995-1996 Joint Stock Company of closed type 'Lamos' - head of trade section (initial creation of the section , forming of assortment policy, dealing with suppliers and customers , creation and maintaining of client network, personnel selection) Office Duties: Preparation and realization of press-conferences, presentations, contacts with Mass Media, press-releases arrangement, preparation and publishing of monthly magazine 'Depositarium'. Foreign Languages: Fluid English Additional Info: Computer: Windows 95/98, Excel (Lotus), Access, Internet

Bobrenev Alexandr Vladimirovitch Business Info: Company Name: 'Iridium Eurasia', 'Khrustalev-Telecom' Office: Head of PR-sector Social-Demographic Information: Date/Place of Birth: 14.01.1967 Marital Status: married Education: higher Graduated from: 1990 Moscow Institute of Aviation, Air Crafts Constructor Foreign Languages: English Professional Info: Are you interested in PR-career? Yes Are you interested to improve your qualification? Yes Have you ever participated in PR professional conferences? Have you been interviewed by Mass Media? Yes Have you your own copyrighted scientific works, publications, monographs? Yes

Olga V. Gladyk Professional Experience: April 2000 - ? The Official dealer of the "Ford Motor Co." - "MAGUS" ltd. (Togliatti ) Public affairs manager, customer service manager, interpreter. January 2000 City Major office- Togliatti, Russia (Togliatti ) Interpriting of "ÑDÑ" Corporation's seminars: business-consulting, strategic planning, business-plan writing. 1998-1999 The Official dealer of the "AvtoVAZ" - "Varshava",ltd. (Togliatti) Secretary, chief assistant. Education: June, 2001 International Academy of Business and Banking - Togliatti, Russia Human Resources Department Public relations - Advertising Communication Analyses Editing and Publish management Customer's Psychology Promotion Ethics Presentations Techniques Self-organisation Skills Office Work and Business Records Keeping April 2000 The -University of Michigan - Flint (USA, Michigan State) - Certificates in: Marketing Human Recourse Management Organizational Behavior Foreign languages: English (plus Business), German (plus Business), French (plus Business), Latin. PC programs: MS Office: Word, Excel, Access, PhotoShop, Coral Xara, Netscape Navigator, Netscape Composer. Special Courses: 2000 Communicational Management - IABB, Togliatti 1997 Secretary's courses, Togliatti

Olesya V. Olbersh Social-Demographic Information: Date of Birth: August 11, 1975 Marital Status: not married Traing skills: May 2000 - present MOSCOW STATE UNIVERSITY., MOSCOW, RUSSIA Public management institute Post graduate course (All candidates exams passed already) Minor: Management technologies Major: Economics and management in business sector The title of dissertation project: "The international standards of business projects realization and Russian practice of its using" May 1999 - April 2000 MOSCOW STATE UNIVERSITY OF CULTURE., MOSCOW, RUSSIA Minor: Public relations Major: Management in public relations sphere The title of diploma project: "Reputation management as one of Management Consulting Direction" Second education September 1994 -June 1998 G.V. PLECHANOV RUSSIAN ECONOMICS ACADEMY., MOSCOW, RUSSIA Marketing Institute Minor: Economics Major: Marketing The title of diploma project: "Analyses of choosing the possibilities for products promotion" Bachelor's Degree in Economics, Diploma with honors Edditional training skills: August 1996 Summer Institute of English language (certificate) October 1996 "PLUSMICRO" company - program "Operation systems WINDOWS" (certificate). June 2000 IMA - consulting - management in regions (specific techniques of organization PR and marketing companies in regions. Employment experience: January 2000 - present Group of companies "IMA", IMA - Consulting Agency., Moscow, Russia PR and creative specialist Job description: Coordination of PR, marketing and advertising activities Participation in supporting various public projects to create ally base Consulting on organizational levels Participation in projects: "First international Product Separating Agreement conference" at Sakhalin island, PR supporting of Moscow representative office "Sakhalin Energy" business. November 1999 - January 2000 Executive Management of Third National PR Awards Ceremony "Silver Archer" , Moscow, Russia Job description: Control projects gathering and analyses Coordination of experts colleague work January 1999- December 2000 All-Russian Research Institute for Organization, Economy and Management of Oil & Gas Industry., Moscow, Russia (Advertising-Exhibitions Centre) Marketing manager Job description: Marketing analysis Participation in organization and leading of presentations and other meetings business and public levels July 1998-December 1998 Mobile Exhibition Technologies Centre., Moscow, Russia Marketing manager Job description: Presentation organization and creating marketing programs Contacting with clients and marketing consulting activity Languages: Russian - mother tongue, English - up to fluent, German - basic level Publication Experience: January 2001 first issue of "Economics and life" journal The headline of article: "Management of strategic risks"

Simonenko Sergey Alexeevitch Business Info: Joint Stock Commercial Bank 'Avangard', Moscow Office Advertising and PR Office Head. Social-Demographic Information: Date of Birth: June 21st, 1955. Marital Status: Married Education: Higher. Graduated from: 1977 Moscow State Pedagogical Institute of Foreign Languages of Moris Tores speciality - referent translator from French and German. 1990 Russian academy of foreign trade speciality - foreign trade economist. In a communication business since 1979. In PR-field - since 1989. Foreign Languages: French, German, English. Additional courses: 1975-76 Probation period in the Grenoble University (France). 1991-93 Probation period on the 'Europe-2' radio (France). 1994 Special Courses and Probation work in USA 'Emission and servicing the credit cards'. Previous Places of Work: 1999 - present moment Joint Stock Commercial Bank 'Avangard', Advertising and PR Board head. 1999 Whole-Russian Exhibition Centre ('VVC', former 'Exhibition of People's Economy Achievements' - 'VDNH'), Advertising and PR Board head 1995 - 1998 MENATEP Bank, PR-office head deputy, head of Advertising Department. 1995 Closed Joint Stock Company 'External Economic Advertising Agency 'SOVERO'. General Director's first deputy. 1993 - 1995 Trade and Financial Company 'ORTEX', 'ORTCARD International, Inc.', Head of Marketing and Advertising Department. 1990 - 1993 Joint Enterprise 'Europa Plus', (Radio 'Europa Plus'), General Director Deputy, Commercial Director. 1989 - 1990 External Economic Association 'Sovteleexport' at State Television and Radio Board of (Gosteleradio) USSR, 'Sovtelevideo' Firm Director Deputy. 1979 - 1990 Gosteleradio USSR, Foreign Affairs Editor. 1977 - 1979 USSR Ministry of Defense, military translator, People's Republic Congo. Professional abilities: 10-year experience of work in advertising and PR, wielding the modern mass-communication technologies, experience of arranging and managing PR-services in major companies, wide connections with Mass-Media, a possibility to enlist a well-organized team of advertising and PR specialists, French, English, German languages, computer use, driving license. Recent professional achievements: The Special Diploma of National Public Relations Award 'The Silver Bowman' for producing and performing a PR-project of celebrating 60th anniversary of VSHV-VDNH-VVC in 1999; The Diploma of Moscow International Festival of Advertisement (1999) for 2nd place in 'Information Advertisement' nomination for radio advert of 'Avangard' bank. Web-site of 'Avangard' Bank took 2nd place in rating of 20 best Web-Sites of Russian Banks (Newspaper 'Izvestia', 27.04.2000).